From LedHed's Wiki
To deploy software, create a new GPO object (one that applies to Users or Computers)
Edit the new GPO.
Goto: "Computer Configuration" -> "Policies" -> "Software Settings"
Right Click "Software Installation" Click: New -> "Package"
Select the MSI you want to deploy.
Choose the deployment type, Addigned for Computer Deployments, Published for User Deployments.
Assigned is basically a forced install. Published allows the user to interact with the install and optionally allow user removal of the package.